Uday Athavankar is the Emeritus Fellow of the Industrial Design Centre at the Indian Institute of Technology (IIT Bombay) in Mumbai. He commenced studies in architecture before changing disciplines to industrial design, which he studied at the Illinois Institute of Technology, Chicago, USA. He was formerly Head of the Industrial Design Centre, Dean of Planning, and a member of the Governing Council at the IIT Bombay. His research explores the relationship between cognitive science, linguistics and design decision. For over forty years, Uday Athavankar has been dividing his time between design education, design research and design-related consulting for companies. As a design consultant, he has worked on a range of institutional and consumer products. His current projects deal with culture-specific localization of products and technologies for global companies including NCR, Unilever, Nokia and Samsung entering new products into the market in India and throughout the Asia Pacific region. He was honoured by the President of India for his design of a low-cost automated teller machine (ATM) for NCR, adapted specifically for the Indian context. Uday Athavankar was a member of the Holcim Awards jury for Asia Pacific in 2011.